# identity.md

## Organization Overview
- **Company Name:** Hello!Lucky
- **Mission:** Hello!Lucky uses creativity to spread joy, fun, and kindness, creating high-quality products like books, letterpress cards, interactive puzzles, games, and plush toys with a mission to support customers' and the community's highest good.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2003 in San Francisco, CA (San Francisco Bay Area).
- **Size and Scale:** An award-winning letterpress greeting card and design studio that creates a wide range of uplifting products for all ages.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Eunice Moyle (Co-Founder), Sabrina Moyle (Co-Founder).
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to creating high quality, creative, and meaningful products that make the world a better place, fostering a spirit of joy, fun, and kindness.
- **Team/About/Leadership/People links:** https://hellolucky.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an award-winning design studio, focusing on the creation, design, and publishing of letterpress greeting cards, books, puzzles, games, and plush toys.
- **Location(s) and Geographic Presence:** Primarily based in the San Francisco Bay Area, CA.
- **Key Partnerships and Affiliations:** Collaborates with dear friends, supporters, and collaborators who share a commitment to high-quality, creative, and meaningful products.